Fitbit on Wednesday unveiled a new health tracker that highlights muted shades and style-forward design elements.
The Alta, priced at US$129, has a brushed, chrome steel body that supports interchangeable bands, so that it does not stand out for the wrong reasons.
consumers can choose bands from the conventional line, to be had in plum, teal, black and blue for $30 every. they could step up the style with hide-leather-based Luxe bands that are available graphite and plush crimson for $60 every, or take it up some other notch with a hand-polished chrome steel band for $one hundred.
Fitbit has billed the Alta as its most superior product so far for ordinary use.
"The tool underscores our dedication to supply merchandise that healthy seamlessly into every day existence -- a product human beings want to wear all day -- while presenting the incentive and steering to attain health and health desires," the organization stated in a assertion supplied to TechNewsWorld by spokesperson Kelsey Nevius.
The Alta includes a new Reminders to transport characteristic that nudges customers to take two to three minutes to walk after they've been sedentary too lengthy. users can set off it or silence it to suit their instances.
in addition, the Alta offers almost the whole lot customers have come to assume from a fitness tracker, with the terrific exception of a coronary heart rate display.
The Alta tracks steps and hours slept. it will serve up notifications from a connected cellular tool, and it is like minded with extra than 200 smartphones.
one among the biggest faults clients have observed with wearable tech is that fashion and form regularly should take a backseat to features and capability. The cumbersome build and bland shades of early wearables had been repugnant to the fashion-conscious -- girls, particularly -- a factor that hasn't been lost on hardware manufacturers.
Motorola and Apple have taken care to release smartwatches with thinner wristbands, which generally are more at ease on thinner wrists. It appears Fitbit now has put more notion into style, now not that it absolutely overlooked it within the past.
The Alta's normally soft coloration palette was stimulated by using a choice to make a product that "humans need to wear all day," Fibit's spokesperson said. "those hues may be worn with the aid of all and sundry, everywhere."
there is in reality a want for a slimmer, classier and extra relaxed layout with a greater appealing aesthetic, referred to Jeff Fieldhack, research director for cell and smart gadgets at Counterpoint era market research.
"We saw that at CES with the smartwatch brands targeting girls with some thing from jewels to sleeker and slimmer smartwatches," he advised TechNewsWorld.
women genuinely have been underserved by using the wearables market, in step with Fieldhack, despite the fact that ladies generally tend to spend greater time on fitness dreams and extra cash on system to assist accomplish them.
"So I deliver Fitbit kudos for in particular targeting girls," he said, "however i am kind of ho-hum on how nicely this can promote."
The purpose for that contact of pessimism is the fee. At $130, "you're paying loads for that higher aesthetic," Fieldhack said.
"There are fashions obtainable that fee $15 to $20 more but have greater capability, like heart rate monitoring," he pointed out.
"Later in 2016, i'm positive GPS may be added down practically into this rate point," expected Fieldhack, "so I assume it is the dilemma they may be in. you are paying a premium for higher aesthetics."
proper now, Fitbit has the mindshare and the advertising, he noted, however it is now not clean how lengthy phrase of mouth and emblem reputation will carry the agency.
"i am sort of skeptical that they'll be capable of maintain onto the marketplace share that they currently own," stated Fieldhack. "I assume the brand new providers coming in with greater attractive fees and as a minimum as an awful lot capability will likely take out chunks from them."