Friday, November 25, 2016

How Intel lost the cellular marketplace, part 2: the upward thrust and forget of Atom



Intel’s struggles within the mobile marketplace didn’t start with Medfield, Moorestown, or maybe the choice to promote its ARM business and XScale chip division ten years in the past. As EETimes stated in 2006:
Intel (Santa Clara, Calif.) spent greater than $10 billion to go into the communications enterprise over the years, but the microprocessor large lost its blouse — if not thousands and thousands of bucks within the area. The stated communications-chip sale is said to be part of Intel’s plan to overtake the enterprise. Intel is likewise set to consist of the layoff or redeployment of sixteen,000 employees, according to speculation from one web web page.
change “communications” to cellular, alter the variety of fired personnel, and that paragraph could’ve been written these days. Intel’s issues in cell aren’t new; Santa Clara has been struggling to enter new markets for almost twenty years. other articles from 2006 emphasize that XScale sales had been pretty low, as had revenue from Intel’s networking and communications department.
From Intel’s attitude, selling XScale made sense. constructing a cellular processor enterprise around ARM cores could have restrained Intel’s ability to leverage its very own IP and expertise in x86 manufacturing, whilst concurrently slicing into its profits (Intel might have owed huge royalties to ARM if such a design ever became popular). Atom turned into already properly into development in 2006 and Intel decided to wager on its own hardware understanding and software program development abilities.

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