information Jawbone denies it's getting out of the wearables enterprise

Jawbone has issued a correction to initial reports that the enterprise is giving up on wearables. The Up fitness tracker maker claims these reports have been "unequivocally fake," and is now attaining out to guides to clean things up.

"Jawbone remains wholly committed to innovating in and constructing awesome wearables products," the firm stated in assertion. "The enterprise has in no way been more enthusiastic about its pipeline of era and products and looks forward to sharing them when ready.

"We manipulate our stock positions consistent with inner commercial enterprise tactics, and strategic product lifecycle targets. this situation is no distinctive and we are able to keep to support all of our products inside the market."

Jawbone did not comment on the report that it's looking to sell off its speaker commercial enterprise, but. It makes experience that the organization might turn its cognizance to wearables and fitness way to its experience in the space, even though Jawbone didn't touch upon any unique upcoming products.

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Jawbone has stopped manufacturing its Up fitness trackers and is looking to sell its Bluetooth speaker commercial enterprise, in step with two separate reports today.

Unnamed resources informed Tech Insider that Jawbone has halted production of its Up health trackers and has bought the last stock to a third-birthday celebration reseller.

To be clear, even though, the employer isn't exiting the wearable commercial enterprise completely. Jawbone CEO Hosain Rahman advised Tech Insider some months in the past the employer plans to create and promote "scientific-grade" health trackers. The Verge is reporting, however, the agency is working on a brand new product that is not a health tracker, however alternatively a wearable that gives "scientific-grade fitness monitoring related to coronary heart monitoring."

In a separate file from Fortune, more than one unnamed resources discovered Jawbone changed into seeking to sell off its speaker enterprise to focus entirely at the health and wearables business. The corporation is allegedly liquidating its last speaker stock in retail stores.

it's unhappy to peer Jawbone's Up health trackers go, as its software program and capabilities had been properly liked, even though pricing and awkward layout stopped them from being virtually fantastic.

hard destiny for wearables

The wearables enterprise can be ruled via Apple and Fitbit, however the sector at the complete seems to be inside the weeds.

Apple refuses to put up sales numbers of its Apple Watch, and Fitbit's stock dropped 20% earlier this month after failing to satisfy Wall road expectancies.

Google's Android put on gadgets are also suffering, making up approximately 10% of smartwatch income in 2015.

The declining hobby in wearables is forcing agencies like Pebble to turn out to be hyper targeted on what customers honestly want: health monitoring. Pebble released a trio of new smartwatches this week that placed fitness at the forefront.

what is subsequent from Jawbone stays uncertain. with out Up and speakers, all of its hopes seem to relaxation on this new, thriller product. Will it's enough to carry the enterprise forward? That stays a big question mark.